National Dress Day

Founded by Ashley Lauren, National Dress Day is celebrated every March 6th as a way to relive, share and make new dress memories.

Celebrate With Us!

Ashley Lauren founded National Dress Day to relive and celebrate some of our dearest dress memories. Every March 6th is a special celebration of the memory’s dresses hold in our lives, from milestone moments to everyday joys.

Follow @nationaldressday on Instagram to stay up to date on all things dresses and get ready to celebrate with us on March 6th!

“It’s the women and the story behind their favorite dresses that make this day so special.”

“I have fond memories of wearing dresses and I realized that dresses hold such powerful emotions for women,” said Ashley Lauren about founding the national holiday. “I remember the dresses I wore to my prom, first date, competing in a pageant, my first red carpet event, and wedding. This is a fun day to cherish and celebrate those memories. To me this day is about empowering women to celebrate our femininity and cherish memories of wearing dresses. It’s the women and their stories behind the dresses that make this day so special.”

- ASHLEY Lauren

How to Celebrate March 6th

Wear Your Favorite Dress

The easiest way to celebrate National Dress Day is by wearing one of your favorite dresses.

Follow Along

Stay updated on all things National Dress Day by following @nationaldressday on Instagram.

Host a Dress Up Moment

Get your friends involved by hosting a dress-required National Dress Day event!

Share Your Dress Memory

Post your favorite dress memory on social media using #NationalDressDay.

Stay Updated

Follow National Dress Day on Instagram to stay up to join the celebration and stay updated on all things dresses!

Meet Ashley Lauren, Founder of National Dress Day

Since launching ASHLEYlauren in 2011, designer and founder of TEAMfabulous™ Ashley Lauren Kerr has been driven by a passion for fashion’s transformative power.  Inspired by classic silhouettes and evolving trends, she creates dresses that celebrate individuality with a timeless yet modern touch.